The 'Me Change' - A Movement of Meaning and Purpose

In response to COVID, there is evidence of a shift in lifestyle attitudes among city-dwelling professionals. The disaster has lifted a veil on how weak our social, economic and political systems really are, causing an existential crisis for many people. 

Organisations are restructuring their systems so that employees can work effectively from home with many making it optional to come to the office. 

Everybody is asking questions; What are we doing? How does city life serve us? What will the changes to workplaces look like in the long run? How can I adjust with the times and create the life I really want? 

An article from Bernard Salt (one of Australia’s leading social commentators and business analysts) commented recently: “Sea change and tree change 2.0 could mark one of the big social shifts of the 2020s.” 

Men At Work Agency believe society is creating an entirely new shift. We believe we are now entering the ‘Me Change’ movement. 

‘Me Changers’... 

Are looking for further meaning 

Are driven by more than just money 

Are wanting a healthy existence (exercise, eat well, mindfulness) 

Are focused on family and friends 

Are considerate to our earth and our tomorrow 

Are thoughtful in giving back