Shopper Activations

 

Rugby ‘can’ be for everyone…

Situation: Panasonic sees global sports teams and events sponsorship as significant in their marketing strategy behind the Viera range of flat screen TV panels. Panasonic are a major sponsorship partner for golf, tennis, F1, the Olympics as well as Rugby World Cup.

Task:  Our team members were briefed to develop an online consumer ‘pull’ shopper activation to drives Viera Plasma sales during the peak sales lead into the RWC tournament.

Retail staff are often ‘casuals’.  In the TV department there are multiple brands, multiple feature offerings and price points.  Educating staff is a challenge and achieving ‘brand of first choice’ recommendation is even more of challenge for manufacturers including Panasonic.  Hence the ‘pull’ brief.

Action:  A multi-faceted mechanic was developed using the soon to launch Rugby World Cup tournament as lead creative.  Valid Viera purchasers were guaranteed to receive a Panasonic branded RWC supporters kit for their valid purchase featuring branded merchandise. 

Purchasers could also win instant prizes by playing a simple digital rugby kicking game – ‘kick a goal and score instant prizes.’ 

The consumer promotion was overlayed with a Major Prize Draw for the chance to win one of two sports trips to any Panasonic sponsored sporting event.  Each prize package was valued at $60,000.       

Digital is the front door to this high spend/technology-led environment.  Brick and mortar retail remains the cornerstone of the large screen TV sales segment.  However, the way shoppers interact with brands have changed and the marketer focus is now on building great digital products that enhance the experience in-store.

Insights:  Campaign enjoyed strong sell-in to participating stores nationally.  

The promotion entry microsite was designed and built to showcase all of the Panasonic sports sponsorships as well as the story behind the Viera Plasma product. The broader sports sponsorship story was essential to ensure that the limited appeal of Rugby Union in Australia didn’t hamper the sales appeal of the activation. 

Brainiact

As firm believers in the power of storytelling, we know the power of messaging to establish a brand’s reputation. This is why we’re delighted to announce our partnership with Brainiact! Brainiact is an Australian start-up. They’re rapidly revolutionising the marketing landscape through their cost-effective, subscription-based model. 

Brainiact is Australia’s first online business advisory subscription service. They work with small to medium-sized businesses that cannot afford to hire full-time marketing or strategy specialists. This is why Brainiact offers world-class marketing at strategy guidance at an affordable price. When you’re a Brainiact member, you’ll have access to a team of highly qualified marketing, business, and sales specialists with experience across multiple industries. On top of this, you never have to sign any contracts when working with Brainiact. Brainiact allows you to cancel your subscription at any time, and you never have to worry about any unexpected commitments or hidden costs. Brainiact will also refund your first month’s subscription fee in full if you’re unhappy with their service in the first 30 days of working with them. When working with Brainiact, we think it’s safe to say, you have nothing to lose and everything to gain!

‘I know the importance of marketing,’ says our Founder, Adam Mumford. ‘This is why I’m very proud of our new partnership with Brainiact. Brainiact’s innovative platform and expert advice make them a dangerous tool that small to medium-sized businesses can utilise against their larger competition. I’m sure that all Brainiact members will have access to the advice they need to help their business thrive.

Men At Work is offering exclusive rates and packages for all Brainiact members. We’re excited to collaborate with Brainiact because we know that they’ll help other Australian businesses thrive. Together, we’ll work to give Australian businesses the tools they need to build the perfect marketing strategies. To find out more, visit Brainiact’s website www.brainiact.com.au.

Me Change

The 'Me Change' - A Movement of Meaning and Purpose

In response to COVID, there is evidence of a shift in lifestyle attitudes among city-dwelling professionals. The disaster has lifted a veil on how weak our social, economic and political systems really are, causing an existential crisis for many people. 

Organisations are restructuring their systems so that employees can work effectively from home with many making it optional to come to the office. 

Everybody is asking questions; What are we doing? How does city life serve us? What will the changes to workplaces look like in the long run? How can I adjust with the times and create the life I really want? 

An article from Bernard Salt (one of Australia’s leading social commentators and business analysts) commented recently: “Sea change and tree change 2.0 could mark one of the big social shifts of the 2020s.” 

Men At Work Agency believe society is creating an entirely new shift. We believe we are now entering the ‘Me Change’ movement. 

‘Me Changers’... 

Are looking for further meaning 

Are driven by more than just money 

Are wanting a healthy existence (exercise, eat well, mindfulness) 

Are focused on family and friends 

Are considerate to our earth and our tomorrow 

Are thoughtful in giving back

Executioners

 

 

 

From strategy, through to delivery, metrics measuring success and ultimately sales, we execute what we present and keep you informed every step of the way.

And we are loyal to the core. We have clients with us today, that were there when we began in 2011.

Public Relations

 

 

 

A few years ago, we coined the phrase ‘Personal Relations’. Long gone are the days of clicking send on a list of 200 ‘media contacts’.

Today it is about spending time getting to know individuals, offering something great to share or a compelling angle to warrant editorial coverage.

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Gatherings

 

 
 

We like to get our people together, be it our friends, media, influencers or clients.

In this digital landscape we live in it is important to remember that people relate to people, and people buy off people.

By creating events without exorbitant cost or fanfare, we bring people together to create mutually rewarding partnerships.

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Stuntmen

 

 
 

Activations. We like to call them stunts.

We create stunts that are clever and encourage interaction with consumers. The media landscape may have changed but a clever stunt will still get media coverage.

From Robots and Hercules to Hipsters and Mice, nothing is off-limits when it comes to making an impact.

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Creative Content

 

 

 

Content is about telling a story of the brand. Good content informs, educates, entertains and enlightens.

Consumers use it to either help make a purchasing decision, or to reinforce why they have made that decision.

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